MODCLOTH “WOMEN OF SF”
An interactive, immersive art gallery at the ModCloth SF FitShop that celebrates the women of San Francisco.
We created an in-store shopping experience where women were styled in their favorite ModCloth pieces. In real-time over the course of two weeks, women’s’ portraits were taken by photographer Maria del Rio and designed by custom illustration set by illustrator Kate Bingaman-Burt. These images were projected on 50 iPad gallery created in-store.
ROLE
Producer
CLIENT
ModCloth
AGENCY
Observatory
TEAM
EP: Chris Totushek
CD: Valeria Vanzulli
Brand Director: Lisa French