Neiman Marcus - Make Some Noise

Neiman Marcus “Make Some Noise”

Neiman Marcus Make Some Noise at SXSW champions bold women with bold voices who are shaking up the status quo and leading the way forward. After a successful SXSW launch in 2014, Neiman Marcus returned in 2015 to celebrate Noisemakers across various industries and inspired all women to join in, speak up and make some noise in their own lives. The 2.5-day experience featured conversations with twelve empowering women including Rosario Dawson, Freida Pinto, and Rebecca Minkoff. Atlantic Records, spearheaded by one of the most influential women in music, Julie Greenwald, curated musical performances by Clean Bandit, Marina and The Diamonds, and more. The intimate event received over 19,000 RSVPS, 2,769 attendees, 263 million earned media impressions, and 106 million social media impressions, attracting a line down the block and reaching maximum capacity each day of the event

Worked directly under the CCO sourcing partners, designed all signage, and was on-site support for experiential activation.

ROLE
Associate Producer & Designer

CLIENT
Neiman Marcus

AGENCY
Creative Artists Agency

TEAM
CCO: Jae Goodman
Brand Director / Head of Strategy: Amia Lazarus
Producer: Kristin Whalley